Marketing

Recall the service typology we have been using throughout the book and which makes a distinction between maintenance, task- and personal-interactive services.

Would you expect differences between these types of services in terms of the strategic challenges outlined in this chapter (e.g. the issue of resource mobilization, or managing for continuity across time and space)? Which ones? And why?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing
Just from $13/Page
Order Essay

What strategies can firms follow to handle these issues? How would you see the – differentiated – importance of the human factor in this respect? And what about the way in which a firm interacts with its customers and how it designs its service delivery system (processes, facilities, operations management)?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.