1. What is needed to create alternative marketing programs by marketers?

2. What is a sponsored consumer?

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3. What does a brand ambassador do and what are the controls?

4. The Word of Mouth Marketing Association provides guidelines for companies. What are they?

We Are Social compiled a 2016 report focusing on social media use in the Middle East. They found that 75 percent of the Qatar population were active users while the United Arab Emirates stood at 69 percent, Saudi Arabia at 40 percent, and Egypt at 30 percent. Overall, this showed a 17 percent rise compared to 2015.

How might businesses leverage the social media use in your country?

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