1.       Is the advertising age or traditional public relations age over? Find your own evidence to prove or disprove this statement.

2.       What are your thoughts on integrated marketing communications? Is it always necessary, or do you believe a campaign could still be a success by using only one touch point, such as TV or just social media?

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What opportunities are out there for marketing, advertising, and public relations professionals with social media skills?

Do some job searches and find the top titles for social media pros. Make a list of required skills and responsibilities. If you found your dream job, make a plan to acquire those skills as you work your way through this book.

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