Howard Gossage said we should not try to hunt our target audience, but instead entertain.

Describe three of your favorite TV commercials and describe three of your least favorite. List characteristics of each category.

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What makes one group of ads more favorable than the other? Do your observations apply to online videos as well?

This chapter discusses evidence of media clutter such as the number of cable channels available in the average household (189).

In what ways are marketers of traditional TV channels and TV shows using social media to grab and hold viewers’ attention?

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