1.       Measurement, metrics, budgeting, and return on investment (ROI) are very important. Do some research and determine what experts agree to be the top social media metrics that prove real ROI.

2.       Educating management on the value of social media contributing to an organization’s overall business objectives can be difficult, especially if most executives are not active in social media themselves. Do some research and find best practices or arguments that social media professionals use to get their social media efforts approved and funded.

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