For this exercise, think about ways you can energize your brand evangelists. Customer evangelism doesn’t always require big programs. Tap the power of evangelists simply by creating opportunities for customers to participate in the brand. Think about creating experiences they will in turn share with their social networks. Parties, openings, product launches, and cause-related events are ways to include brand enthusiasts and generate sharable content including videos, pictures, blog posts, and evites. Sponsoring an event or cause that a target audience cares about can really motivate evangelists to participate and spread the word.

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