Take the social media strategy, consumer insight, and big idea to the next level with branded content and brand evangelism. What content is the target audience looking for? What type of content do they tend to view and share? Develop ideas for educational as well as entertaining text, photo, and video content. Will the content be brand-generated or co-created? Where will it be distributed? Also, devise a strategy and policy to engage and reward brand evangelists. What information, products, promotional trips, or events can the organization offer the most loyal and outspoken fans? Set guidelines in terms of scale and scope for the evangelists and the reward program. Finally, also consider influencer campaigns—sometimes motivation is payment. Would influencer marketing help in the plan effort? Report all thoughts, plans, and ideas in these areas:

1. Identify the information and entertainment needs of the target audience. List the main types of content they view and share.

Don't use plagiarized sources. Get Your Custom Essay on
Just from $13/Page
Order Essay

2. Explain the types of content the brand can create to match target audience interests. Plan content to be brand-generated, consumer-generated, or co-created.

3. Research and identify the organization’s most active customers in social media.

4. Create a brand evangelist program to both engage and reward the brand advocates. Spell out specific policies, promotions, and events. Alternatively, or in addition, detail an influencer campaign for social media promotion

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.