Log on to Twitter or Facebook and look at the streams of several large businesses in a specific industry, such as cellular service providers. Look at companies like Verizon, AT&T, T-Mobile, Sprint, and Boost.


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Are most of the tweets from the marketer?

Do they respond to customers, and how?

Are there a lot of complaints? What are most about?

Is the channel active?

How many followers does each have? Quantify and compare engagement. In just a couple of minutes you should form a quick assessment of efforts and gain some key insights. Which of the competitors is doing the best job?

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