Marketing

1. Private labels provide a significant source of revenue for many retail stores and manufacturers. The Private Label Manufacturers’ Association promotes manufacturers that produce private labels. Visit the organization’s website at www.plma.com. Access each item on the menu. Summarize the information provided for each item

2. Conduct an internet search for brand logos. Identify five logos that you think are well designed. Screen capture the logos and explain what you think makes each logo effective. Identify five logos that you think are poorly designed. Screen-capture them and explain why you think they are ineffective.

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