Henry and Becky Thompson plan to open a new floral and gift shop in Orlando, Florida. They want to project a trendy, upscale, and fashionable image. They are trying to decide on a name and a logo. What should be the name of the company?

What kind of logo should be developed?

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Find an example of a brand or corporation that has undergone a complete rejuvenation in recent years. Now look for one that seems to have failed to capture the imagination of its existing customers while also failing to attract new customers.

What did they do to reverse things?

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