Marketing

1. What is a sponsored consumer?

2. What is guerrilla marketing? How does it differ from traditional marketing?

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3. What are the fundamental requirements of guerrilla marketing in order for it to work?

4. How do consumer lifestyles create potential target groups?

Assume you are the account executive at a database marketing agency. A local music retailer with four stores has asked you to develop a database for the company. What information should be in the databases?

How would you build a data warehouse and where would you obtain the data? Be specific.

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