1. Define sales promotion. What are the two main categories of sales promotions?
2. What are the sales promotion objectives for new products or services?
3. What is meant by the term “freestanding insert”?
4. What is a premium? What types of premium programs can companies use?
1. What is the purpose of an instant redemption coupon?
2. What is an on- or in-package premium?
3. What are the circumstances or requirements for a premium program to work?
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