1. Define sales promotion. What are the two main categories of sales promotions?

2. What are the sales promotion objectives for new products or services?

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3. What is meant by the term “freestanding insert”?

4. What is a premium? What types of premium programs can companies use?

1. What is the purpose of an instant redemption coupon?

2. What is an on- or in-package premium?

3. What are the circumstances or requirements for a premium program to work?

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