1. It is recognized that advertisers need to achieve stopping power. How might they do this?

2. Give an example of a logical appeal in advertising.

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3. What is DAGMAR?

1. If it is true that the majority of consumers do not believe advertising claims, why does it continue to be used?

2. Shock tactics are often used by advertisers to gain attention. Under what circumstances would you consider these to be appropriate or inappropriate?

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