1. Why do Red Bull wish to be associated with the types of events noted in this case study?

2. What might have been the damage to the brand if things had gone wrong for Baumgartner?

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3. What other types of sponsorship might Red Bull consider in the future?

1. What are the positive and negative characteristics of television, radio and online media?

2. What changes have affected the newspaper industry in the past few decades?

3. What is the Efficiency Index?

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