1. How would you describe the ‘SOSTCE’ circle of activities associated with a marketing communications plan?

2. What do you understand by the term ‘first-mover advantage’?

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3. Explain the terms ‘pay-back period’, ‘competitive parity’ and ‘profit optimization’ in relation to budgeting.

1. What is the difference between strategies and tactics?

2. Define ‘push’ and ‘pull’ strategies.

3. What do you believe ‘point-of-sale’ materials will include?

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