Market Research

1. Design Likert scales to measure the usefulness of Ford Motor Company’s Web site. Visit and rate it on the scales that you have developed.

2. Design semantic differential scales to measure the perception of FedEx overnight delivery service and compare it to that offered by UPS. Relevant information can be obtained by visiting the Web sites of these two companies (,

Don't use plagiarized sources. Get Your Custom Essay on
Market Research
Just from $13/Page
Order Essay

3. Visit the Office of Scales Research at Southern Illinois University ( this URL has changed, search to locate it.) Identify one application of the Likert scale and one application of the semantic differential. Write a report describing the context in which these scales have been used.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.