Market Research

If a duck commercial is to be tested against two nonduck commercials to determine which ad generates more favorable attitudes toward AFLAC, what type of experimental design would you recommend?

AFLAC wants to test a duck commercial against a nonduck commercial todetermine which ad generates more favorable attitudes toward AFLAC.

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What type of experimental design would you recommend?

Whywould you recommend this type of design? Can this design be implemented in social media? If yes, how? If not, why not?

1. If AFLAC wants to forecast the demand for supplemental health and life insurance, what type of research design should be adopted and why?

2. Identify sources of secondary data that would be useful in forecasting the demand for supplemental health and life insurance.

3. Identify sources of syndicated data that would be useful in forecasting the demand for supplemental health and life insurance.

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