Market Research

Visit the Web sites of the following organizations: MRA (, ESOMAR (, and AMSRS ( Compare and contrast the information available at these sites. Of the three marketing research associations, which has the most useful Web site? Explain.

1. Visit the U.S. Bureau of Labor Statistics Web site at and search the Internet to obtain information on the employment potential for marketing researchers.

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2. Discuss the role that marketing research can play in helping HP maintain and build on its leadership position in the personal computers market.

3. What problem-identification research should HP undertake?

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