Market Research

1. How can HP make use of exploratory research to understand how household consumers buy personal computers and related equipment?

2. Describe one way in which HP can make use of descriptive research.

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3. Describe one way in which HP can make use of causal research.

HP would like to determine consumer response to a new lightweight tablet PC that it has developed. What research design would you recommend? Discuss how social media can be used in implementing this design.

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