Market Research

The Council of American Survey Research Organizations (CASRO) is the trade association of survey-research businesses, representing more than 200 companies and research operations in the United States, Canada, and Mexico. CASRO communicates the importance of survey research in the public realm and helps educate those in the research industry about standards for ethics and performance. Go to the CASRO Web site (www.casro.org) and click “Surveys and You” under “For Public/Media.” Here you will find a user-friendly

overview to survey research entitled “Surveys and You.” Read this short overview and then answer the following questions:

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1. Of the questions posed in “Surveys and You,” which one helped you learn the most?

2. What did you learn as a result of this question?

3. What did you learn about the importance of surveys?

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