1. What information available from www.nielsen.com can help HP evaluate the effectiveness of its Web site?
2. eGO would like to increase its U.S. sales. Define the management-decision problem.
3. Define the marketing research problem corresponding to the management- decision problem you identified.
1. What information available from syndicated firms would be useful to HP as it seeks to increase its penetration of U.S. households?
2. How can HP make use of lifestyle information available from syndicated services?
3. What information is available on consumer social media usage from syndicated firms? How can HP make use of this information?
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