Market Research

1. What does transcribing the data involve?

2. What kinds of consistency checks are made in cleaning the data?

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3. What options are available for the treatment of missing data?

4. What considerations are involved in selecting a data-analysis strategy?

1. How are unsatisfactory responses discovered in the editing process treated?

2. What is the difference between precoding and postcoding?

3. Describe the guidelines for the coding of unstructured questions.

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