Market Research

1. Discuss the role that marketing research can play in helping Subaru understand why its customers are devoted to the brand.

2. In order to continue to grow, Subaru must foster and build customer loyalty. Define the management-decision problem.

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3. Define an appropriate marketing research problem based on the management- decision problem you have identified.

1. How can the researcher ensure that the generated confidence interval will be no larger than the desired interval when estimating a population proportion?

2. Discuss the pros and cons of using large sample sizes in social media research.

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