Managing Services

1. Being first in the market allows deploying different pricing strategies; which one would you prefer under which conditions?

2. The idea of price bundling is not only very fashionable but also very controversial (e.g. Microsoft). Under what conditions would price bundling be relevant and acceptable?

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With respect to e-business, pricing seems to be extremely difficult. What do you consider as relevant approaches to price the (different?) services the Internet entails? And which part should be paid by whom? Would bundling be a relevant concept in this respect?

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