Managing Services

1. What are the major roles and marketing functions of DMO websites?

2. What are the characteristics of effective DMO websites?

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3. Why do DMOs need to be involved in search engine marketing and search engine optimization, and what is involved in these activities?

1. How does the push and pull theory originally developed by Graham Dann explain why people travel?

2. What are the main factors that influence tourists in selecting destinations? In your opinion, which of these factors are the most important and why?

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