Management

1. As the marketing manager of the N.Y. Yankees, what market- ing programs will you design to target families?

2. Search the Internet and social media—as well as your library’s online databases—to obtain information that will assist the marketing manager of the N.Y. Yankees to target families.

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3. The N.Y. Yankees want to conduct a telephone survey to determine how to attract more families to the Yankees’ games. Design the sampling process.

1. Dunkin’ Donuts has developed a new line of pastries with a distinctive French taste. It would like to determine consumers’ response to this new line of pastries before introducing them in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?

2. Design a taste test comparing Dunkin’ Donuts coffees with those offered by Starbucks.

3.Develop a questionnaire for assessing consumer preferences for fast coffee shops.

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