Is it a wise decision for BAT to launch Vype? Why/why not?
1. How should BAT’s future product strategy in e-cigarettes be differentiated from the other e-cigarettes manufacturers?
2. When BAT is starting up its international expansion of Vype, would you suggest a standardised or differentiated product strategy across the target international markets
How would you distinguish between services and products? What are the main implications of this difference for the marketing of services?
1. What implications does the product life cycle theory have for product development strategy?
2. Why is the international product policy likely to be given a higher priority in most firms than other elements of the global marketing mix?
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