Reviews are powerful. Have you taken the time to read them? Find all the ratings and reviews written about your organization, brand, product, or service. Start with key ratings-and-reviews sites in the industry and then move into the social media channels highlighted here. What did you discover? If there are few reviews, what do you need to do to get people writing? Are the reviews negative? What do you need to fix? Are reviews positive? How do you leverage them in other social channels and encourage more?

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