Online travel agencies (OTA’s) have become a significant source of bookings for hotels, while hotels continue to encourage guests to book with them directly in exchange for savings and other benefits. Discuss the benefits and drawbacks of OTA’s, from the perspectives of both hotels and travelers.
In the last few years, the so-called sharing economy represented by websites such as Airbnb has grown to become an important channel connecting the supply and demand of lodging. Please briefly present your view on 1) how the sharing economy creates value; and, 2) why it could be considered a “disruptive” force for the hospitality industry.
Social media is a general term we use to describe various technological platforms that allow users/consumers to participate, contribute and communicate with each other. From a business standpoint, they could be useful in different ways. Please list three types of social media and briefly discuss how businesses can use them to engage with their customers.
Imagine you are the marketing director of a convention and visitors bureau in the US. Your team found out that the number of visitors to your website recently has decreased considerably. Please propose (briefly) a general strategy to increase the number of website visitors and specific analytics tools you could use to improve the traffic to the website and measure the results.
From some of the readings, we learned that travel is a complex process of consumptive behavior. Please briefly discuss some of the technologies that have the potential to help the industry gain a better, more comprehensive understanding of this process.
Poon’s chapter on “tourism in crisis” remains relevant today, especially given the significant global impact of the COVID-19 pandemic. Briefly discuss the nature and impact of the pandemic on the hospitality and tourism industries and how technology can be utilized to address challenges and identify business solutions. Give concrete examples.
Business analytics is a general term that refers to the practice of using data to describe underlying patterns, predict business performances and outcomes and prescribe future solutions and strategies. Select an HTM business you are interested in and briefly discuss how business analytics has been adopted and integrated into its business practices at either the operational or strategic level.
All questions are short-essay questions. Answers to each question should not exceed approximately half a page (12 points single space) in a Word document;
Make sure to cite your sources;
Your answers will be evaluated based upon 1) factual correctness 2) knowledge of course materials 3) quality of argument and 4) clarity and organization of your writing.
275 words per page
12 pt Arial/Times New Roman
Double line spacing
Any citation style (APA, MLA, Chicago/Turabian, Harvard)