As a marketing manager for a new brand of diet hot chocolate, you want to use an opinion leader to stimulate sales of the brand. How might you identify an opinion leader, and what strategies do you have for using an opinion leader in your marketing communications program? Design a PowerPoint presentation of 10slides identifying this opinion leader and why you chose this person.
The focus of this project is to apply consumer behavior concepts to a marketing strategy that will increase customers in your organization. You can either create a fictitious company or use a company with a product that you are familiar with. The first part of this project is to create a marketing message to attract and sustain consumers in your organization, the second part of the project is to create a specific message that can be delivered on social media using an opinion leader.
For this week’s assignment, create a specific message that can be delivered on social media using an opinion leader.
Write a five-page paper and a PowerPoint presentation, 5slides