Discuss how the consumer buying decision-making process be different for two consumer?
How would you describe the structure of the Swedish furniture industry in the 1950s? What were the implications for the cost structure and customer responsiveness of the typical Swedish furniture manufacturer and retailer? Was a similar structure evident in other countries as well? How did IKEA try to exploit this?
What are some of the videos related to brand marketing? How do they engage viewers, create a branded community, or otherwise promote brand loyalty?
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