: Intel (pp. 59–60)
1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
How did Intel manage to develop a strong customer relationship with their target market?
2. How has the industry in which Intel resides been doing over the last 5 years?
3. Who are the top three competitors of Intel, and what are their advantages/disadvantages with respect to their
4. Evaluate Intel’s greatest risks and strengths as the industry moves out of the personal computer (PC) era. Identify the next steps that Intel needs to employ in order to maintain its competitive advantage.
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with
subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and
reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5
years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material
must have accompanying in-text citations.