1. How can the pricing decision affect other elements of your organization’s global marketing mix?
2. With reference to the changing nature of sales management and personal selling, what will be the challenges of developing and managing an effective international sales force?
With reference to the increasing importance of organizing and controlling global marketing operations, what are the implications of this development on your business?
1. To what extent does culture impact on international selling and sales negotiations?
2. examine some of the critical strategic considerations in organizing and controlling global marketing operations.
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