What is the difference between an active and inactive problem?How does this affect the consumer decision journey? What findingfrom the McKinsey study are particulary relevant for problemidentification?
Explain how situational factors are likelyto influence the degree of consistency between attitudes andbehavior. Because attitudes are learnedpredispositions to respond, why don’t marketers and consumerresearchers just measure purchase behavior and forgetattitudes?
Discuss the four categories of organizationalmarkets, and the characteristics of Business-to-Business (B2B)buying behavior. and Discuss the marketing mix asit applies to small business. Attached
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