Do a write up discussing the Global Market
Imagine you have been assigned to grow international sales of a nutrition
supplement like Ensure. You’re the brand manager. Global Marketing.
*Using the Product X Market growth matrix, where are your opportunities to grow
sales? Explain briefly the combination of 4Ps you would use.
*One idea you propose must include market development – specifically, what
foreign country would be attractive to market your brand? Assess the attractiveness
of at least two countries concisely using the tools you’ve seen in class (I have a bunch
of resources in Chapter 3 “Trade Environment” on Canvas where you can start.)
Propose the best country to sell Ensure in and defend your answer.
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