Electrolux strategy

5.- What role product platforms have in Electrolux?

6.- What is the NPD role in Electrolux strategy?

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7.- What role are the brands playing in Electrolux strategy?

8.- What are threats in the strategy developed by Electrolux attending to their brands? 9.- What environmental aspects does Electrolux have to consider for the future Strategy and why they should consider them?

10.- What type of new products is Electrolux developing?

11.- Explain the product positioning of one of Electrolux products?

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