Discuss how marketing research is used to identify and exploit business opportunities

Research primary methods of data collection and discuss the positives and negatives making sure to include the following.

Frame your topic as a business problem/challenge

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Discuss how marketing research is used to identify and exploit business opportunities

Examine the role of ethics incorporating concepts from the field of marketing and psychology

Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge

Justify the importance of the problem/challenge in a social or global context

Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)

Appraise the sources of information utilized in the assignment.

The paper must adhere to the following:

1.APA 6th edition

  1. 6 pages (excluding title and reference page)

3.At least five (5) or more credible

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