Describe your favorite brand’s promise.

Question One

  • Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

Question Two

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  • Describe your favorite brand’s promise.  Remember that a brand promise not the same as slogan or tagline.  What elements of the brand convey this message to you.

Question Three

  • Name and describe three brand touchpoints. Explain why these are important to support the brand.

 

New Product Development

  • Think of a new product you recently purchased or used, or an ad for a new product.
  • Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products.
  • Do you believe your new product will be among the few new product ideas that are truly successful?
  • Why or why not?

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