Describe how internal, social and situational factors influence buyer decision

Buyer decision-making process

1. Outline and describe the 5 stages in the buyer decision making process in your Taco bell’s target market(s) (3 Marks each/up to a total of 15 Marks)

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Internal, social and situational influences

2. Describe how internal, social and situational factors influence buyer decision making in your Taco bell’s target market(s) (5 Marks each/up to a total of 15 Marks).

Implications on marketing communications strategies

3. In designing marketing communication strategies, it is important for marketers to understand the different influences (internal, social and situational) and to determine which specific factors are important in the decision making process for Taco bell’s product/service. Examine, with examples, how you can integrate these influences into Taco bell’s marketing communication strategies for the five stages in the buyer decision making process(5 Marks each/up to a total of 25 Marks).

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