Conducting research: Textual Analysis

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Part 1: Preparation: Find an article of your choice in an area of your choosing in which the data collection method involves a content analysis. The approach used in this article may be qualitative or quantitative. (hint: search for a substantive word of your choice “and content analysis”). Read this article. Respond to the following: Provide an APA citation for the article that you found. Identify the purpose of this study: Identify how many texts were analyzed as a part of this study? Summarize the results of this study: What did you learn about the content analysis process of data collection from reading this article?   Part 2: Film Content Analysis Part 2A: Identify a movie that you would like to watch and have access to watching twice. Have you seen this movie before? Create a research question that you can answer by watching this movie (e.g., are female characters sassier than male characters in the film ______?; Does John Wick become more violent throughout the film?) Operationalize your variable(s). (e.g., how would you measure sass?, how would you measure violence?) What is your data collection plan? (How will you collect your data?) What is your data analysis plan? (How will you answer your research question?) What are your results? (you may present your results visually in addition to writing them) Reflection: What was your process like? Were you surprised by the results? Do you think this type of research should be considered “real?” Why or why not? Part 3: Album/Playlist Content Analysis Part 3A: Identify an album or playlist that you would like to watch and have access to listen to twice (the album/playlist must be 30 minutes long). Have you listened to this album/playlist before? Create a research question that you can answer by listening to this album/playlist (e.g., Does the Amazon Music Rap Rotation playlist feature as many female as male artists? How self-reflective is Taylor Swift’s most recent album?) Operationalize your variable(s). (e.g., how would you measure self-reflection?) What is your data collection plan? (How will you collect your data?) What is your data analysis plan? (How will you answer your research question?) What are your results? (you may present your results visually in addition to writing them) Reflection: What was your process like? Were you surprised by the results? Do you think this type of research should be considered “real?” Why or why not? Part 3B: Wait at least one week to complete this part.( you can make up numbers for this) Do NOT look at your previous results. Re-identify your research question. This question should be the same research question as in Part 3A. Create a table that you can use to collect your data. (this might be the same or different than your data collection plan before). Re-listen to the album/playlist What are your results? Compare your results from Part 3B to your results in Part 3A. Were they different? Were they the same? If they were different, why? Which do you think was most accurate? What does this tell you about reliability of data collection?

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