Compare laboratory and field experimentation

Design an experiment for determining the effectiveness of online coupons based on relevant information obtained from www.coupons-online.com. 6. Coca-Cola has developed three alternative package designs for its flagship product, Coke. Design an Internet-based experiment to determine which, if any, of these new package designs is superior to the current one.

1. What advantages do statistical designs have over basic designs?

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2. Compare laboratory and field experimentation.

3. What is test marketing?

4. How can social media be used to conduct an experiment? Social Media

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