Word choice is important. Some words, by themselves, may be perceived negatively. Come up with a better word choice that could be more positive for each of the following words: cost, down payment, deal, objection, cheaper, appointment, commission.

In an effort to improve relationships and open communications, is it OK to enjoy a few beers on the golf course with your clients? 40

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1. Assume you are making a call on a person of the opposite sex in a culture where direct eye contact between the sexes is not supposed to occur. Much to your amazement, the buyer continues to look intently into your eyes. You are in an office alone with the buyer. What should you do?

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