1. Why might a ‘clippings service’ be of value?

2. Would you consider publicity to be free advertising?

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3. What do you associate with the term ‘optimum image’?

1. Public relations is often concerned with managing a company’s image. However, this means different things to different people. What are the different ways that image could be interpreted?

2. Describe the principal differences between high and low consumeriation.

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