1. How do communications objectives relate to stages of the product life cycle?

2. Using examples, what techniques can be used for evaluating the effectiveness of advertising and how reliable do you think these might be?

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1. What was seen by the company as their biggest communications challenge and how did they go about addressing it?

2. What message was the television and other media advertising seeking to communicate?

3. For what reasons did Magners develop a sponsorship strategy?

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