1. Recognize the importance of brands in the marketing communications process
2. Understand the factors and characteristics that contribute to the development of brands
3. Recognize the importance of branding to both the supplier and the consumer
1. Understand the theory behind brand naming, brand extension and multi-brand strategies and comprehend the importance of brand equity in the management of brands
2. Understand the importance of brand associations to the building of brand image and Recogize the part played by positioning in successful brand management.
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