1. Select five ads in this chapter that you like. Identify the message strategy, the appeal, and the execution that is being used. Provide a rationale for your choices. For each ad, give it a grade of A, B, C. or D based on its overall design. Explain the reason for your grade.

2. A chef from an established restaurant wants to develop an advertisement for their new eight-course tasting menu. The target market will be young professionals. Identify the best combination of message strategy, appeal, and execution. Justify your choice. What message strategy, appeal, and execution would you use if the target market was overseas tourists? Justify your choice. Choose one of the target markets. Design a print ad using the design combination you selected.

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