Communication

For an advertising management program to be successful, it is vital that the business understands the media usage habits of consumers and their attitudes toward various media. Investigate possible sources of data covering these habits and attitudes in your own country. Industry or government data may be available, but check the dates and coverage first.

What type of information is available at this website, and how could it be used in developing an advertising campaign?

Don't use plagiarized sources. Get Your Custom Essay on
Communication
Just from $13/Page
Order Essay

Go to the authors’ website for this textbook at clowbaack. net/video/ads.html and watch the TV ad for JD Bank. Examine the two JD Bank ads featured in the chapter section “Advertising Campaign Parameters.” Discuss how well the TV ad matches the print ads. What do you think is the primary goal of the TV and print ads? Discuss the concept of consistency, variability theory, and positioning as it relates to the TV ad and two print ads.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.