You know that American Airlines and Delta Airlines both have goals for purchasing from womenand minority-owned businesses (see “Building Partnerships 3.1” ). You have a product that is innovative and patented, and it will save airlines like American and Delta over 30 percent in fuel costs. But your business does not qualify as woman- or minority-owned because you are a white male, so you are thinking of bringing a partner into the business—your sister.

Is this appropriate? Or would it be better to license the product to an already certified minority-owned business?

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