Are there ethical issues that you should be sensitive to in this process? Explain.

Case 7.1

Disaster and Consumer Value

Don't use plagiarized sources. Get Your Custom Essay on
Are there ethical issues that you should be sensitive to in this process? Explain.
Just from $13/Page
Order Essay

In February 2009, bushfires raced across the Australian state of Victoria. This terrible tragedy resulted in the loss of over 300 lives, Australia’s highest ever loss of life from a bushfire. In addition, more than 2,000 homes were destroyed and insurance losses are estimated to exceed $2 billion.33 While rebuilding will take years, at some point after these disasters, it is time to get back to business. But major catastrophic events are likely to leave permanent changes on consumers and employees in the affected areas.

Suppose you are approached by the owner of several full-service wine stores in Victoria. It is January 2010, and they want to get back to business. But they are uncertain about whether they should simply maintain the same positioning they had previous to the bushfires. They would like to have a report from you within 60 days.

Questions

1. How could each orientation of qualitative research be used here?

2. What qualitative research tool(s) would you recommend be used and why?

3. Where would you conduct any interviews and with whom would you conduct them?

4. ETHICS Are there ethical issues that you should be sensitive to in this process? Explain.

5. What issues would arise in conducting a focus group interview in this situation?

6. Prepare a focus group outline.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.