Are there benefits to increasing product customization?

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Topic: BUS 135 Principles of Management

Details: Lesson 4: Communication and Team (My company is PepsiCo)

Complete the Assignment Managing Global Operations.

1. Describe how the company can improve its operating efficiency.

2. What operating strategies could it pursue, and how might they enhance the competitiveness of the enterprise?

3. Will the products/services be offered standardized or customized to individual customers or customer groups? Are there benefits to increasing product customization?

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